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'''''Universes Beyond''''' (abbreviated as '''''UB'''''<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/644314578325585920/in-the-mtg-style-book-is-ub-now-universe|title=In the MTG style book, is UB now 'Universe Beyond'? As in a blue black is no longer referred to as UB for style purposes?|February 27, 2021}}</ref>) is a “sub-brand” of ''[[Magic: The Gathering]]'' that exists in addition to, and alongside, the regular line of products.<ref name="Voyages">{{DailyRef|news/magics-voyages-universes-beyond-2021-02-25|Magic's Voyages to the Universes Beyond|[[Wizards of the Coast]]|February 25, 2021}}</ref> The series was announced by [[Chris Cocks]] in February, 2021 during the [[Hasbro]] [[2021]] Investor Event.<ref>{{WebRef|url=https://comicbook.com/gaming/amp/news/magic-the-gathering-lord-of-the-rings-warhammer-40k/|title=Magic: The Gathering Announces Crossovers With Lord of the Rings and Warhammer 40,000|author=Christian Hoffer|date=February 25, 2021|publisher=Comicbook.com/}}</ref><ref>{{TwitterRef|HipstersMTG|1364968365962452997|author=[[Hipsters of the Coast]]|title=Magic is introducing a new class of product: Universes Beyond, which will take fan-favorite brands and bring them into Magic.|date=February 25, 2021}}</ref>  
[[File:Universes Beyond logo.png|thumb|right|400px]]
 
'''''Universes Beyond''''' (abbreviated as '''''[[UB]]'''''<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/644314578325585920/in-the-mtg-style-book-is-ub-now-universe|title=In the MTG style book, is UB now 'Universe Beyond'? As in a blue black is no longer referred to as UB for style purposes?|February 27, 2021}}</ref>) is a “sub-brand” of ''[[Magic: The Gathering]]'' that exists in addition to, and alongside, the regular line of products.<ref name="Voyages">{{DailyRef|/announcements/magics-voyages-universes-beyond-2021-02-25|Magic's Voyages to Universes Beyond|[[Wizards of the Coast]]|February 25, 2021}}</ref> The series was announced by [[Chris Cocks]] in February, 2021 during the [[Hasbro]] [[2021]] Investor Event.<ref>{{WebRef|url=https://comicbook.com/gaming/amp/news/magic-the-gathering-lord-of-the-rings-warhammer-40k/|title=Magic: The Gathering Announces Crossovers With Lord of the Rings and Warhammer 40,000|author=Christian Hoffer|date=February 25, 2021|publisher=Comicbook.com/}}</ref><ref>{{TwitterRef|HipstersMTG|1364968365962452997|author=[[Hipsters of the Coast]]|title=Magic is introducing a new class of product: Universes Beyond, which will take fan-favorite brands and bring them into Magic.|date=February 25, 2021}}</ref> The sets featured in this series are never [[Standard]]-[[legal]],<ref name="Voyages"/><ref>{{EzTumblr|https://markrosewater.tumblr.com/post/657736566357278720/in-the-future-will-magic-sets-based-on-other|July 25, 2021}}</ref> but are generally legal in [[eternal format]]s.
The sets featured in this series are never [[Standard]]-[[legal]].<ref name="Voyages"/>


==Description==
==Description==
[[File:Non-canon holofoil stamp.png|thumb|right|Triangular holofoil stamp]]
[[File:Non-canon holofoil stamp.png|thumb|right|Triangular holofoil stamp]]
''Universes Beyond'' is a series that combines the gameplay of ''Magic: The Gathering'' with worlds, characters, and stories of other IPs.<ref name="Voyages"/><ref>{{EzTumblr|https://markrosewater.tumblr.com/post/644216862653202432/im-not-excited-about-about-the-universe-beyond|title=The answer is something we call “economy of scale”.|February 26, 2021}}</ref> The series is branded slightly differently from regular products and has a specific look as a result. These are still ''Magic'' cards, but the [[card frame]] will be distinct and has a triangular [[holofoil stamp]] that denotes them as the [[non-canon card]]s. This holofoil stamp was first seen on cards of the ''[[Secret Lair Drop Series: The Walking Dead]]'', and that set was grandfathered in into the ''Universes Beyond''-series. Another [[border]] color for UB card was dismissed, because [[R&D]] (and Sales) feared that the UB sets wouldn't get treated as “this is a different subset of ''[[Magic]]''”, but rather as “this isn’t a real ''Magic'' card”.<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/644222129547706369/tournaments-for-universes-beyond-could-have-been|title=Why did yall feel it was necessary to pollute the identity of the core game rather than just spin off a "Universes Beyond" format that was Legacy + UB cards?|February 27, 2021}}</ref>
Not unlike the original ''[[Deckmaster]]'' concept, ''Universes Beyond'' is a series that combines the gameplay of ''Magic: The Gathering'' with worlds, [[List of real-world people depicted on Magic cards|characters]], and stories of other IPs.<ref name="Voyages"/><ref>{{EzTumblr|https://markrosewater.tumblr.com/post/644216862653202432/im-not-excited-about-about-the-universe-beyond|title=The answer is something we call “economy of scale”.|February 26, 2021}}</ref> The series is branded slightly differently from regular products and has a specific look as a result. These are still ''Magic'' cards, but the [[card frame]] is distinct and has a triangular [[holofoil stamp]] that denotes them as the [[non-canon card]]s. This holofoil stamp was first seen on cards of the ''[[Secret Lair Drop Series: The Walking Dead]]'', and that set was grandfathered in into the ''Universes Beyond'' series. Another [[border]] color for ''UB'' cards was dismissed, because [[R&D]] (and Sales) feared that the ''UB'' sets wouldn't get treated as “this is a different subset of ''[[Magic]]''”, but rather as “this isn’t a real ''Magic'' card”.<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/644222129547706369/tournaments-for-universes-beyond-could-have-been|title=Why did yall feel it was necessary to pollute the identity of the core game rather than just spin off a "Universes Beyond" format that was Legacy + UB cards?|February 27, 2021}}</ref>
 
===Distribution and appearance===
''Universes Beyond'' products are not only found in ''[[Secret Lair]]''s but are sold in the whole range of ''Magic'' products. [[Wizards of the Coast]] occasionally do associated ''Secret Lair'' products related to the main release, like the [[Secret Lair Drop Series: The Godzilla Lands|Secret Lair Godzilla lands]] when ''[[Ikoria: Lair of Behemoths]]'' came out. There also are  occasional standalone products like ''The Walking Dead'', but the intention is to typically make ''Universes Beyond'' as available as any other ''Magic'' product.<ref>{{DailyRef|news/secret-lair-stranger-things-geeked-week-june-9-2021|Secret Lair: Stranger Things on Geeked Week|[[Wizards of the Coast]]|June 9, 2021}}</ref>
 
Wizards of the Coast announced that on occasion they could utilize the treatment from the [[Ikoria: Lair of Behemoths/Box Toppers|Ikoria Godzilla cards]] (existing ''Magic'' cards [[skinned]] with the alternate universe). But mostly, the sets are like ''The Walking Dead'' (alternate universe cards that stand on their own). According to [[Mark Rosewater]], it is not feasible to have a ''Magic'' version for every new UB card, but [[R&D]] can make ''Magic'' versions of any UB card if the need arises.<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/644305973166669824/ive-read-several-of-your-comments-about-some|title=I didn't love Secret Lair Walking Dead, because my choice wasn't Walking Dead Negan or MtG (Name), my choice is Negan or nothing.|February 27, 2021}}</ref> The other way around, ''Universes Beyond'' may feature straight [[reprint]]s from original ''Magic'' sets with the same [[card name]] (but new [[art]]) and same mechanical cards but with a new name. It depends on how well the name fits the IP.<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/644305465684131840/i-got-a-question-about-ub-cards-if-we-end-up-with|title=If we end up with reprints from MTG sets would they get Godzilla card treatment from Ikoria or something else in mind?|February 27, 2021}}</ref> If an original card has in-property words, R&D can print an in-universe version of it with substituted words and new art.<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/737153519022456832|title=How likely is it for Universes Beyond cards (LoTR, Warhammer, etc.) to be reprinted?|December 19, 2023}}</ref> Any Universes Beyond mechanics are fair game for other sets. Some might need a name change.<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/754278482211717120|title=Is there a chance of a universes beyond mechanic making it into a regular set in the future?|June 25, 2024}}</ref>
 
====Secret Lairs====
In June 2021, the statement that there normally wouldn't be In-Universe reprints was amended for Secret Lairs.<ref name="June 2021">{{DailyRef|news/secret-lair-universes-beyond-update-2021-06-07|''Secret Lair Universes Beyond'' Update|[[Wizards of the Coast]]|June 7, 2021}}</ref> It was announced that for upcoming ''Universes Beyond'' Secret Lairs, Wizards of the Coast planned to:
*Create and print [[Universes Within|rebranded]] versions of the mechanically unique Secret Lair ''Universes Beyond'' cards that are set in ''Magic'' 's [[Multiverse]] approximately six months (the exact time may vary) after their release in Secret Lair.
*Make the in-''Magic'' versions available on [[The List]], findable in [[Set Booster]]s for as long as players are still interested in opening them. To start, they'll appear on The List more frequently than other cards to make them easier to find.
*Possibly reprint those cards in other products.
*Consider the [[non-canon card]]s and the [[canon]] cards' equivalent game pieces, meaning you can only play four copies (or one copy) of either the ''Magic'' version or ''Universes Beyond'' version in your deck. There will be a special [[card treatment]] that indicates that the cards are related.<ref>{{TwitterRef|mtgaaron|1402007650007601153|author=[[Aaron Forsythe]]|title=There will be a different treatment that indicates that the cards are related.|date=June 7, 2021}}</ref>
 
WotC initially did not plan to go back and do this for the cards from ''The Walking Dead''.<ref name="June 2021"/> Neither did they plan to extend this treatment to the larger, non-Secret Lair, product releases. However, implementing something similar to this with ''The Walking Dead'' wasn’t off the table in the future.<ref>{{TwitterRef|wizards_magic|1401930939295440896|author=[[Magic: The Gathering]]|title=We want to use this new Secret Lair drop as a way to gauge feedback.|date=June 7, 2021}}</ref> This came true in October 2021, when Wizards of the Coast decided that they would apply this to ''The Walking Dead'' as well.<ref>{{TwitterRef|wizards_magic|1451642258906697729|author=[[Magic: The Gathering]]|title=TGIF, folks!|date=October 22, 2021}}</ref>
 
In [[2024]], Set Boosters were changed to [[Play Booster]]s. [[Mark Rosewater]] reaffirmed that Wizards of the Coast planned to make sure that unique mechanical Secret Lair cards, in some form, would find a home in randomized booster product.<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/744539939961815040|title=ith the advent of play boosters, is the rule of “approximately 6 months later” still the case?|March 10, 2024}}</ref>
 
====Booster inserts====
In 2022, for the first time ever, some Universes Beyond cards were distributed through a [[premier]] set, advertising another [[Hasbro]] brand. ''[[Transformers]]'' cards could be found in ''[[The Brothers' War]]'' [[Set Booster]]s, [[Collector Booster]] and [[Bundle]]s. Note that these are original designs, and not [[skinned card]]s.<ref>{{YouTubeRef|vuZHDR3ZBd8|Hasbro Pulse Con 2022, DAY ONE|channel=Hasbro Pulse|date=September 30, 2022}}</ref> When this type a set reappeared with the ''[[Jurassic World Collection]]'' in ''[[The Lost Caverns of Ixalan]]'', they were christened "Booster inserts".<ref name="GenCon panel 2023">{{YouTubeRef|5wlBofOnmg4|30th Anniversary Panel at GenCon – A Recap of MTG's Past, Present & Future|channel=[[Magic: The Gathering]]|date=August 5, 2023}}</ref> However, feedback/data research later showed that players prefer Universes Beyond cards to be separated from the in-universe ''Magic'' cards.<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/749376656767123456|title=Do you'll think you'll be mixing in universes beyond with any sets like you did with the Transformers cards & the Brothers' War in the future, or was that a bust?|May 2, 2024}}</ref>
 
====Commander sets====
Sets like ''[[Warhammer 40,000 Commander Decks]]'', ''[[Doctor Who]]'' and ''[[Fallout]]'' are given the Commander treatment, with the main focus on several [[Commander deck]]s.
 
====Draft sets====
Some IP's have room for a fully draftable set. Examples are ''[[The Lord of the Rings: Tales of Middle-Earth]]'' and ''[[Final Fantasy]]''.
 
Commander sets and large UB draft sets like won't receive 1:1 in-multiverse (''[[Universes Within]]'') versions, but R&D reserves the right to make them for individual cards if the need arises.<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/677269888435453952/is-it-too-much-to-ask-for-in-universe-versions-of|title=Is it too much to ask for in-universe versions of the LOTR set?|February 26, 2022}}</ref><ref>{{EzTumblr|https://markrosewater.tumblr.com/post/695519008733184000|title=will the new cards in the wh40k commander set be printed into a regular set?|September 15, 2022}}</ref> If a Universes Beyond card with an IP-specific [[creature type]] (e.g. [[astartes]]) would be rebranded, it would receive a brand new creature type in the ''Magic'' version. The <IP name> and <unique new creature type> would be one-for-one in the rules much like the names of the Godzilla [[skinned card]]s.<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/695228557150060544|title=If you were to print a magic version of one of the Warhammer 40k cards, it'll have to keep its typeline right?|September 12, 2022}}</ref><ref>{{EzTumblr|https://markrosewater.tumblr.com/post/742865359667888128|title=Has WOTC figured out how in-universe versions of UB cards with unique creature types will work?|February 20, 2024}}</ref>


Wizards of the Coast may utilize the treatment from the [[Ikoria: Lair of Behemoths/Box Toppers|Ikoria Godzilla cards]] (existing ''Magic'' cards skinned with the alternate universe). But mostly, the sets will be like ''The Walking Dead'' (alternate universe cards that stand on their own). According to [[Mark Rosewater]], it is not feasible to have a ''Magic'' version for every new UB card, but [[R&D]] have the ability to make ''Magic'' versions of any UB card if the need arises.<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/644305973166669824/ive-read-several-of-your-comments-about-some|title=I didn't love Secret Lair Walking Dead, because my choice wasn't Walking Dead Negan or MtG (Name), my choice is Negan, or nothing.|February 27, 2021}}</ref> The other way around, ''Universes Beyond'' may feature straight [[reprint]]s from original ''Magic'' sets with the same [[card name]] (but new [[art]]) and same mechanical cards but with a new name. It depends on how well the name fits the IP.<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/644305465684131840/i-got-a-question-about-ub-cards-if-we-end-up-with|title=If we end up with reprints from MTG sets would they get Godzilla card treatment from Ikoria or something else in mind?|February 27, 2021}}</ref>
====Beyond boosters====
[[Beyond Booster]]s were introduced for ''[[Assassin's Creed]]'', as a variant on [[Epilogue Booster]]s. These mini-boosters aren't draftable. They contain both new cards and [[reprint]]s.<ref name="GenCon panel 2023"/>


====Supplemental sets====
''[[Ravnica: Clue Edition]]'' was the first self-contained [[supplemental set]] in the Universes Beyond range.


===Non-canon===
The [[Magic Story|''Magic'' story]] will not be told through any of the ''Universes Beyond'' sets.<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/649052730315489280/i-want-to-voice-my-general-displeasure-at-the|April 21, 2021}}</ref><ref>{{EzTumblr|https://markrosewater.tumblr.com/post/706204600833900544|title=Can you confirm that Universes Beyond is not and never will be canon?|January 11, 2023}}</ref>


===Distribution===
====Planeswalkers====
''Universes Beyond'' products will not be strictly ''[[Secret Lair]]'' products but will be sold in the whole range of ''Magic'' products. [[Wizards of the Coast]] may occasionally do associated ''Secret Lair'' products related to the main release, like the [[Secret Lair Drop Series: The Godzilla Lands|Secret Lair Godzilla lands]] when ''[[Ikoria: Lair of Behemoths]]'' came out. There will also be the occasional standalone product like ''The Walking Dead'', but the intention is to typically make ''Universes Beyond'' as available as any other ''Magic'' product.  
Wizards of the Coast originally said that [[Planeswalker]] cards in ''Universe Beyond'' sets wouldn’t represent actual planeswalkers as that concept doesn’t exist in most properties. [[R&D]] explored choosing a new word, but decided the confusion in gameplay wasn’t worth it as the cards act in a game-sense like planeswalker cards.<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/655886045586604032/will-ub-sets-with-settings-without-dimension|title=Will UB sets be allowed to make do without planeswalkers?|July 5, 2021}}</ref> As a joke, they did introduce the [[Universewalker]] for [[Heroes of the Realm]].
 
Later, it was said that they were planning to do planeswalkers in Wizards owned IPs only, and that ''Universes Beyond'' sets are not going to have planeswalkers.<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/719854694464471040|title=Is no planeswalkers going to be the norm for Universes Beyond, or did they just not fit in 40K and LotR?|June 11, 2023}}</ref><ref>{{EzTumblr|https://markrosewater.tumblr.com/post/747579972025303040|title=That has been decided, so I would set your expectations accordingly.|April 12, 2024}}</ref>


===List of featured brands===
===List of featured brands===
Note that the [[2021]] ''[[Dungeons & Dragons: Adventures in the Forgotten Realms]]'' is not part of ''Universes Beyond'', because Wizards of the Coast owns both the ''Magic'' and ''[[Wikipedia:Dungeons & Dragons|Dungeons & Dragons]]'' IPs.<ref name="Voyages"/>
This is a list of featured [[Wikipedia:Intellectual property|IPs]] or "universes". 
{| class="wikitable sortable"   
{| class="wikitable sortable"   
!IP
!IP
!Set
!Set(s)
!Year
!Year
!Notes
!Notes
Line 26: Line 59:
|2020
|2020
|Grandfathered in.<ref name="Voyages"/>
|Grandfathered in.<ref name="Voyages"/>
|-
|[[Wikipedia:Stranger_Things|Stranger Things]]
|''[[Secret Lair Drop Series: Stranger Things]]''
|2021
|
|-
|[[Wikipedia:Arcane (TV series)|Arcane]]
|''[[Secret Lair Drop Series: Arcane]]''<br>''[[Secret Lair Drop Series: Arcane Lands]]''
|2021
|Exclusively reskins.
|-
|[[Wikipedia:Street Fighter|Street Fighter]]
|''[[Secret Lair Drop Series: Street Fighter]]''
|2022
|
|-
|[[Wikipedia:Fortnite|Fortnite]]
|''[[Secret Lair Drop Series: Fortnite]]''
|2022
|Exclusively reskins.
|-
|-
|[[Wikipedia:Warhammer 40,000|Warhammer 40,000]]
|[[Wikipedia:Warhammer 40,000|Warhammer 40,000]]
|''[[Warhammer 40,000 Commander decks]]''
|''[[Warhammer 40,000 Commander decks]]''<br>''[[Secret Lair Drop Series: Warhammer 40,000: Orks]]''<br>''[[Secret Lair Drop Series: Warhammer Age of Sigmar]]''<br>''[[Secret Lair Drop Series: Blood Bowl]]''
|2022
|2022
|New cards in Command Precons. Exclusively reprints in Secret Lairs.
|-
|[[Wikipedia:Transformers|Transformers]]
|''[[Transformers]]''<br>''[[{{SLD|December Superdrop 2022|Secret Lair Drop Series Transformers: Optimus Prime vs. Megatron}}]]''<br>''[[{{SLD|December Superdrop 2022|Secret Lair Drop Series Transformers: Roll Out or Rise Up}}]]''<br>''[[{{SLD|December Superdrop 2022|Secret Lair Drop Series Transformers: One Shall Stand, One Shall Fall}}]]''
|2022
|New cards in ''[[The Brothers' War]]''. Exclusively reprints in Secret Lairs.
|-
|[[Dungeons & Dragons]]
|''[[{{SLD|Dungeons & Dragons: Honor Among Thieves|Secret Lair Drop Series: Dungeons & Dragons: Honor Among Thieves}}]]''
|2023
|Though [[Wizards of the Coast]] owns the rights for [[Dungeons & Dragons]],<br>the actors of the movie appear as their characters on the cards,<br>making the drop UB in essence.
|-
|[[Wikipedia:The Lord of the Rings|The Lord of the Rings]]
|''[[The Lord of the Rings: Tales of Middle-Earth]]''<br>''[[Secret Lair Drop Series: More Adventures in Middle-earth]]''<br>[[The Lord of the Rings: Tales of Middle-earth#Holiday release|''The Lord of the Rings: Tales of Middle-earth'' Holiday release]]
|2023
|
|-
|[[Wikipedia:Creepshow|Creepshow]]
|''[[{{SLD|Spookydrop 2023|Secret Lair Drop Series: Creepshow}}]]''
|2023
|
|-
|[[Wikipedia:Doctor_Who|Doctor Who]]
|''[[Doctor Who]]''<br>''[[Secret Lair Drop Series: Spookydrop 2023|Secret Lair Drop Series: Doctor Who: Dalek Lands]]''<br>''[[Secret Lair Drop Series: Spookydrop 2023|Secret Lair Drop Series: Doctor Who: Weeping Angels]]''<br>''[[Secret Lair Drop Series: Doctor Who: Regeneration]]''
|2023
|''[[Doctor Who]]'' includes mechanically unique ''[[Planechase (format)|Planechase]]'' cards.<br>''Doctor Who: Regeneration'' cards are also mechanically unique.
|-
|[[Wikipedia:Evil Dead|Evil Dead]]
|''[[{{SLD|Spookydrop 2023|Secret Lair Drop Series: Evil Dead}}]]''
|2023
|
|-
|[[Wikipedia:The Princess Bride (film)|The Princess Bride]]
|''[[{{SLD|Spookydrop 2023|Secret Lair Drop Series: The Princess Bride}}]]''
|2023
|
|-
|[[Wikipedia:Jurassic_Park|Jurassic Park / Jurassic World]]<ref name="Announcment2023"/>
|''[[Jurassic World]]''<br>''[[{{SLD|Secretversary 2023|Secret Lair Drop Series: Jurassic World: Life Breaks Free}}]]''<br>''[[{{SLD|Secretversary 2023|Secret Lair Drop Series: Jurassic World: Dr. Ian Malcolm}}]]''
|2023
|Mechanically unique [[#Booster inserts|booster inserts]] in ''[[The Lost Caverns of Ixalan]]''.<br>[[Skinned card]]s themed around [[Dinosaur]]s.<br>Skinned cards themed around [https://jurassicpark.fandom.com/wiki/Ian_Malcolm Dr. Ian Malcolm].
|-
|[[Wikipedia:Tomb Raider|Tomb Raider]]
|''[[{{SLD|Secretversary 2023|Secret Lair Drop Series: Tomb Raider}}]]''
|2023
|Mechanically unique <c>Lara Croft, Tomb Raider</c> card, six skinned cards and a token.
|-
|[[Wikipedia:Cluedo|Cluedo / Clue]]
|''[[Ravnica: Clue Edition]]''
|2024
|Mechanically unique [[evidence card]]s.
|-
|[[Wikipedia:Fallout_(series)|Fallout]]<ref name="Announcment2023">{{YouTubeRef|5wlBofOnmg4|Magic: The Gathering 30th Anniversary Panel at GenCon – A Recap of MTG's Past, Present & Future|channel=Magic: The Gathering|creator=Jess Lanzillo, Chris Kiritz, Athena Froehlich & [[Mark Rosewater]]|date=August 5, 2023}}</ref>
|''[[Fallout]]''<br>''[[{{SLD|Equinox Superdrop 2024|Secret Lair Drop Series: Vault Boy}}]]''<br>''[[{{SLD|Equinox Superdrop 2024|Secret Lair Drop Series: Points of Interest}}]]''<br>''[[{{SLD|Equinox Superdrop 2024|Secret Lair Drop Series: S.P.E.C.I.A.L.}}]]''
|2024
|New cards in ''Fallout'' Commander Precons; Collector Boosters include nine [[skinned card]]s.<br>The ''Vault Boy'' drop contains another skinned card.
|-
|[[Wikipedia:Hatsune Miku|Hatsune Miku]]<ref name="Hatsune Miku">{{DailyRef|announcements/hatsune-miku-comes-to-secret-lair|Hatsune Miku Comes to Secret Lair|[[Wizards of the Coast]]|April 29, 2024}}</ref>
|''[[{{SLD|Spring Superdrop 2024|Secret Lair Drop Series: Sakura Superstar}}]]''<br>
''[[{{SLD|Summer Superdrop 2024|Secret Lair Drop Series: Digital Sensation}}]]''<br>
Two more Secret Lair drops.
|2024
|At least three reskinned cards. The rest are straight reprints.
|-
|[[Wikipedia:Assassin's_Creed|Assassin's Creed]]<ref name="FFAC"/><ref>{{TwitterRef|wizards_magic|1577448485250646027|author=[[Magic: the Gathering]]|title=We have a sneaking suspicion some of you are very excited by this other news today…|date=October 5, 2022}}</ref>
|''[[Assassin's Creed]]''<br>
''[[Secret Lair Drop Series: Summer Superdrop 2024|Secret Lair Drop Series: Assassin's Creed: DaVinci's Designs]]''<br>
''[[Secret Lair Drop Series: Summer Superdrop 2024|Secret Lair Drop Series: Assassin's Creed: Lethal Legends]]''
|2024
|100 mechanically unique cards.<br>
Five straight reprints.<br>
Five skinned cards.
|-
|[[Wikipedia:Final_Fantasy|Final Fantasy]]<ref name="FFAC">{{WebRef|url=https://www.dicebreaker.com/games/magic-the-gathering-game/news/magic-the-gathering-final-fantasy-assassins-creed-universes-beyond|title=Magic: The Gathering is getting Final Fantasy and Assassin’s Creed cards|author=Matt Jarvis|date=October 4, 2022|publisher=Dicebreaker.com}}</ref>
|''[[Final Fantasy]]''
|2025
|
|
|-
|-
|[[Wikipedia:The Lord of the Rings|The Lord of the Rings]]
|[[Wikipedia:Marvel Universe|Marvel]]<ref>{{WebRef|url=https://www.businesswire.com/news/home/20231023649900/en/Hasbro-and-Marvel-Team-Up-to-Bring-Popular-Marvel-Characters-and-Stories-to-Magic-The-Gathering-in-Multi-Year-Multi-Set-Deal|title=Hasbro and Marvel Team Up to Bring Popular Marvel Characters and Stories to Magic: The Gathering in Multi-Year, Multi-Set Deal|date=October 23, 2023|publisher=Businesswire.com}}</ref>
|''[[Lord of the Rings]]''
|''[[Marvel]]''
|TBA
|2025
|
|
|}
|}
===Non-UB crossovers===
Note that the [[Dungeons & Dragons]] crossovers are not part of ''Universes Beyond'', because Wizards of the Coast owns both the ''Magic'' and ''[[Dungeons & Dragons]]'' IPs.<ref name="Voyages"/>
*[[2021]] ''[[Dungeons & Dragons: Adventures in the Forgotten Realms]]'' 
*[[2022]] ''[[Commander Legends: Battle for Baldur's Gate]]''
Early Hasbro-owned cross-over products were the [[HASCON#Hascon promos|2017 HASCON promos]] and 2019 ''[[Ponies: The Galloping]]''. The latter had a follow-up with ''[[Secret Lair Drop Series: Ponies: The Galloping 2 - Extra Life 2023]]''.
Crossovers that have the [[Skinned card|skin treatment]] can be part of ''Universes Beyond'' but some of them are not. For example, the [[Ikoria: Lair of Behemoths/Box Toppers|Godzilla Series]] and the [[Innistrad: Crimson Vow/Box Toppers|Dracula Series]] do not have the triangular holo foil stamp used for ''Universes Beyond''.
Another crossover without the UB holo stamp are the five [[Outlaws of Thunder Junction#Promos|''Outlaws of Thunder Junction'' Standard Showdown promos]] with ''[[Wikipedia:Cowboy Bebop|Cowboy Bebop]]'' inspired art.<ref>{{DailyRef|announcements/announcing-cowboy-bebop-collaboration-promo-cards|Announcing Cowboy Bebop Promo Cards|[[Wizards of the Coast]]|April 22, 2024}}</ref>


==References==
==References==
{{reflist}}
{{reflist}}


==External Links==
*{{DailyRef|making-magic/designing-universes-beyond-2022-09-12|Designing for Universes Beyond|[[Mark Rosewater]]|September 12, 2022}}
*{{DailyRef|making-magic/the-challenges-of-making-universes-beyond|The Challenges of Making Universes Beyond|[[Mark Rosewater]]|October 3, 2023}}
*{{DailyRef|making-magic/game-on|Game On|[[Mark Rosewater]]|February 20, 2024}}
{{Universes Beyond}}
[[Category:Universes Beyond]]
[[Category:Universes Beyond]]

Latest revision as of 08:26, 26 June 2024

Universes Beyond (abbreviated as UB[1]) is a “sub-brand” of Magic: The Gathering that exists in addition to, and alongside, the regular line of products.[2] The series was announced by Chris Cocks in February, 2021 during the Hasbro 2021 Investor Event.[3][4] The sets featured in this series are never Standard-legal,[2][5] but are generally legal in eternal formats.

Description

Triangular holofoil stamp

Not unlike the original Deckmaster concept, Universes Beyond is a series that combines the gameplay of Magic: The Gathering with worlds, characters, and stories of other IPs.[2][6] The series is branded slightly differently from regular products and has a specific look as a result. These are still Magic cards, but the card frame is distinct and has a triangular holofoil stamp that denotes them as the non-canon cards. This holofoil stamp was first seen on cards of the Secret Lair Drop Series: The Walking Dead, and that set was grandfathered in into the Universes Beyond series. Another border color for UB cards was dismissed, because R&D (and Sales) feared that the UB sets wouldn't get treated as “this is a different subset of Magic”, but rather as “this isn’t a real Magic card”.[7]

Distribution and appearance

Universes Beyond products are not only found in Secret Lairs but are sold in the whole range of Magic products. Wizards of the Coast occasionally do associated Secret Lair products related to the main release, like the Secret Lair Godzilla lands when Ikoria: Lair of Behemoths came out. There also are occasional standalone products like The Walking Dead, but the intention is to typically make Universes Beyond as available as any other Magic product.[8]

Wizards of the Coast announced that on occasion they could utilize the treatment from the Ikoria Godzilla cards (existing Magic cards skinned with the alternate universe). But mostly, the sets are like The Walking Dead (alternate universe cards that stand on their own). According to Mark Rosewater, it is not feasible to have a Magic version for every new UB card, but R&D can make Magic versions of any UB card if the need arises.[9] The other way around, Universes Beyond may feature straight reprints from original Magic sets with the same card name (but new art) and same mechanical cards but with a new name. It depends on how well the name fits the IP.[10] If an original card has in-property words, R&D can print an in-universe version of it with substituted words and new art.[11] Any Universes Beyond mechanics are fair game for other sets. Some might need a name change.[12]

Secret Lairs

In June 2021, the statement that there normally wouldn't be In-Universe reprints was amended for Secret Lairs.[13] It was announced that for upcoming Universes Beyond Secret Lairs, Wizards of the Coast planned to:

  • Create and print rebranded versions of the mechanically unique Secret Lair Universes Beyond cards that are set in Magic 's Multiverse approximately six months (the exact time may vary) after their release in Secret Lair.
  • Make the in-Magic versions available on The List, findable in Set Boosters for as long as players are still interested in opening them. To start, they'll appear on The List more frequently than other cards to make them easier to find.
  • Possibly reprint those cards in other products.
  • Consider the non-canon cards and the canon cards' equivalent game pieces, meaning you can only play four copies (or one copy) of either the Magic version or Universes Beyond version in your deck. There will be a special card treatment that indicates that the cards are related.[14]

WotC initially did not plan to go back and do this for the cards from The Walking Dead.[13] Neither did they plan to extend this treatment to the larger, non-Secret Lair, product releases. However, implementing something similar to this with The Walking Dead wasn’t off the table in the future.[15] This came true in October 2021, when Wizards of the Coast decided that they would apply this to The Walking Dead as well.[16]

In 2024, Set Boosters were changed to Play Boosters. Mark Rosewater reaffirmed that Wizards of the Coast planned to make sure that unique mechanical Secret Lair cards, in some form, would find a home in randomized booster product.[17]

Booster inserts

In 2022, for the first time ever, some Universes Beyond cards were distributed through a premier set, advertising another Hasbro brand. Transformers cards could be found in The Brothers' War Set Boosters, Collector Booster and Bundles. Note that these are original designs, and not skinned cards.[18] When this type a set reappeared with the Jurassic World Collection in The Lost Caverns of Ixalan, they were christened "Booster inserts".[19] However, feedback/data research later showed that players prefer Universes Beyond cards to be separated from the in-universe Magic cards.[20]

Commander sets

Sets like Warhammer 40,000 Commander Decks, Doctor Who and Fallout are given the Commander treatment, with the main focus on several Commander decks.

Draft sets

Some IP's have room for a fully draftable set. Examples are The Lord of the Rings: Tales of Middle-Earth and Final Fantasy.

Commander sets and large UB draft sets like won't receive 1:1 in-multiverse (Universes Within) versions, but R&D reserves the right to make them for individual cards if the need arises.[21][22] If a Universes Beyond card with an IP-specific creature type (e.g. astartes) would be rebranded, it would receive a brand new creature type in the Magic version. The <IP name> and <unique new creature type> would be one-for-one in the rules much like the names of the Godzilla skinned cards.[23][24]

Beyond boosters

Beyond Boosters were introduced for Assassin's Creed, as a variant on Epilogue Boosters. These mini-boosters aren't draftable. They contain both new cards and reprints.[19]

Supplemental sets

Ravnica: Clue Edition was the first self-contained supplemental set in the Universes Beyond range.

Non-canon

The Magic story will not be told through any of the Universes Beyond sets.[25][26]

Planeswalkers

Wizards of the Coast originally said that Planeswalker cards in Universe Beyond sets wouldn’t represent actual planeswalkers as that concept doesn’t exist in most properties. R&D explored choosing a new word, but decided the confusion in gameplay wasn’t worth it as the cards act in a game-sense like planeswalker cards.[27] As a joke, they did introduce the Universewalker for Heroes of the Realm.

Later, it was said that they were planning to do planeswalkers in Wizards owned IPs only, and that Universes Beyond sets are not going to have planeswalkers.[28][29]

List of featured brands

This is a list of featured IPs or "universes".

IP Set(s) Year Notes
The Walking Dead Secret Lair Drop Series: The Walking Dead 2020 Grandfathered in.[2]
Stranger Things Secret Lair Drop Series: Stranger Things 2021
Arcane Secret Lair Drop Series: Arcane
Secret Lair Drop Series: Arcane Lands 		2021 Exclusively reskins.
Street Fighter Secret Lair Drop Series: Street Fighter 2022
Fortnite Secret Lair Drop Series: Fortnite 2022 Exclusively reskins.
Warhammer 40,000 Warhammer 40,000 Commander decks
Secret Lair Drop Series: Warhammer 40,000: Orks
Secret Lair Drop Series: Warhammer Age of Sigmar
Secret Lair Drop Series: Blood Bowl 		2022 New cards in Command Precons. Exclusively reprints in Secret Lairs.
Transformers Transformers
Secret Lair Drop Series Transformers: Optimus Prime vs. Megatron
Secret Lair Drop Series Transformers: Roll Out or Rise Up
Secret Lair Drop Series Transformers: One Shall Stand, One Shall Fall 		2022 New cards in The Brothers' War. Exclusively reprints in Secret Lairs.
Dungeons & Dragons Secret Lair Drop Series: Dungeons & Dragons: Honor Among Thieves 2023 Though Wizards of the Coast owns the rights for Dungeons & Dragons,
the actors of the movie appear as their characters on the cards,
making the drop UB in essence.
The Lord of the Rings The Lord of the Rings: Tales of Middle-Earth
Secret Lair Drop Series: More Adventures in Middle-earth
The Lord of the Rings: Tales of Middle-earth Holiday release 		2023
Creepshow Secret Lair Drop Series: Creepshow 2023
Doctor Who Doctor Who
Secret Lair Drop Series: Doctor Who: Dalek Lands
Secret Lair Drop Series: Doctor Who: Weeping Angels
Secret Lair Drop Series: Doctor Who: Regeneration 		2023 Doctor Who includes mechanically unique Planechase cards.
Doctor Who: Regeneration cards are also mechanically unique.
Evil Dead Secret Lair Drop Series: Evil Dead 2023
The Princess Bride Secret Lair Drop Series: The Princess Bride 2023
Jurassic Park / Jurassic World[30] Jurassic World
Secret Lair Drop Series: Jurassic World: Life Breaks Free
Secret Lair Drop Series: Jurassic World: Dr. Ian Malcolm 		2023 Mechanically unique booster inserts in The Lost Caverns of Ixalan.
Skinned cards themed around Dinosaurs.
Skinned cards themed around Dr. Ian Malcolm.
Tomb Raider Secret Lair Drop Series: Tomb Raider 2023 Mechanically unique Lara Croft, Tomb Raider card, six skinned cards and a token.
Cluedo / Clue Ravnica: Clue Edition 2024 Mechanically unique evidence cards.
Fallout[30] Fallout
Secret Lair Drop Series: Vault Boy
Secret Lair Drop Series: Points of Interest
Secret Lair Drop Series: S.P.E.C.I.A.L. 		2024 New cards in Fallout Commander Precons; Collector Boosters include nine skinned cards.
The Vault Boy drop contains another skinned card.
Hatsune Miku[31] Secret Lair Drop Series: Sakura Superstar

Secret Lair Drop Series: Digital Sensation
Two more Secret Lair drops.

2024 At least three reskinned cards. The rest are straight reprints.
Assassin's Creed[32][33] Assassin's Creed

Secret Lair Drop Series: Assassin's Creed: DaVinci's Designs
Secret Lair Drop Series: Assassin's Creed: Lethal Legends

2024 100 mechanically unique cards.

Five straight reprints.
Five skinned cards.

Final Fantasy[32] Final Fantasy 2025
Marvel[34] Marvel 2025

Non-UB crossovers

Note that the Dungeons & Dragons crossovers are not part of Universes Beyond, because Wizards of the Coast owns both the Magic and Dungeons & Dragons IPs.[2]

Early Hasbro-owned cross-over products were the 2017 HASCON promos and 2019 Ponies: The Galloping. The latter had a follow-up with Secret Lair Drop Series: Ponies: The Galloping 2 - Extra Life 2023.

Crossovers that have the skin treatment can be part of Universes Beyond but some of them are not. For example, the Godzilla Series and the Dracula Series do not have the triangular holo foil stamp used for Universes Beyond.

Another crossover without the UB holo stamp are the five Outlaws of Thunder Junction Standard Showdown promos with Cowboy Bebop inspired art.[35]

References

  1. ↑ Mark Rosewater (February 27, 2021). "In the MTG style book, is UB now 'Universe Beyond'? As in a blue black is no longer referred to as UB for style purposes?". Blogatog. Tumblr.
  2. ↑ a b c d e Wizards of the Coast (February 25, 2021). "Magic's Voyages to Universes Beyond". magicthegathering.com. Wizards of the Coast.
  3. ↑ Christian Hoffer (February 25, 2021). "Magic: The Gathering Announces Crossovers With Lord of the Rings and Warhammer 40,000". Comicbook.com/.
  4. ↑ Hipsters of the Coast (February 25, 2021). "Magic is introducing a new class of product: Universes Beyond, which will take fan-favorite brands and bring them into Magic.". Twitter.
  5. ↑ Mark Rosewater (July 25, 2021). "In the future will magic sets based on other...". Blogatog. Tumblr.
  6. ↑ Mark Rosewater (February 26, 2021). "The answer is something we call “economy of scale”.". Blogatog. Tumblr.
  7. ↑ Mark Rosewater (February 27, 2021). "Why did yall feel it was necessary to pollute the identity of the core game rather than just spin off a "Universes Beyond" format that was Legacy + UB cards?". Blogatog. Tumblr.
  8. ↑ Wizards of the Coast (June 9, 2021). "Secret Lair: Stranger Things on Geeked Week". magicthegathering.com. Wizards of the Coast.
  9. ↑ Mark Rosewater (February 27, 2021). "I didn't love Secret Lair Walking Dead, because my choice wasn't Walking Dead Negan or MtG (Name), my choice is Negan or nothing.". Blogatog. Tumblr.
  10. ↑ Mark Rosewater (February 27, 2021). "If we end up with reprints from MTG sets would they get Godzilla card treatment from Ikoria or something else in mind?". Blogatog. Tumblr.
  11. ↑ Mark Rosewater (December 19, 2023). "How likely is it for Universes Beyond cards (LoTR, Warhammer, etc.) to be reprinted?". Blogatog. Tumblr.
  12. ↑ Mark Rosewater (June 25, 2024). "Is there a chance of a universes beyond mechanic making it into a regular set in the future?". Blogatog. Tumblr.
  13. ↑ a b Wizards of the Coast (June 7, 2021). "Secret Lair Universes Beyond Update". magicthegathering.com. Wizards of the Coast.
  14. ↑ Aaron Forsythe (June 7, 2021). "There will be a different treatment that indicates that the cards are related.". Twitter.
  15. ↑ Magic: The Gathering (June 7, 2021). "We want to use this new Secret Lair drop as a way to gauge feedback.". Twitter.
  16. ↑ Magic: The Gathering (October 22, 2021). "TGIF, folks!". Twitter.
  17. ↑ Mark Rosewater (March 10, 2024). "ith the advent of play boosters, is the rule of “approximately 6 months later” still the case?". Blogatog. Tumblr.
  18. ↑ Hasbro Pulse Con 2022, DAY ONE (Video). Hasbro Pulse. YouTube (September 30, 2022).
  19. ↑ a b 30th Anniversary Panel at GenCon – A Recap of MTG's Past, Present & Future (Video). Magic: The Gathering. YouTube (August 5, 2023).
  20. ↑ Mark Rosewater (May 2, 2024). "Do you'll think you'll be mixing in universes beyond with any sets like you did with the Transformers cards & the Brothers' War in the future, or was that a bust?". Blogatog. Tumblr.
  21. ↑ Mark Rosewater (February 26, 2022). "Is it too much to ask for in-universe versions of the LOTR set?". Blogatog. Tumblr.
  22. ↑ Mark Rosewater (September 15, 2022). "will the new cards in the wh40k commander set be printed into a regular set?". Blogatog. Tumblr.
  23. ↑ Mark Rosewater (September 12, 2022). "If you were to print a magic version of one of the Warhammer 40k cards, it'll have to keep its typeline right?". Blogatog. Tumblr.
  24. ↑ Mark Rosewater (February 20, 2024). "Has WOTC figured out how in-universe versions of UB cards with unique creature types will work?". Blogatog. Tumblr.
  25. ↑ Mark Rosewater (April 21, 2021). "I want to voice my general displeasure at the...". Blogatog. Tumblr.
  26. ↑ Mark Rosewater (January 11, 2023). "Can you confirm that Universes Beyond is not and never will be canon?". Blogatog. Tumblr.
  27. ↑ Mark Rosewater (July 5, 2021). "Will UB sets be allowed to make do without planeswalkers?". Blogatog. Tumblr.
  28. ↑ Mark Rosewater (June 11, 2023). "Is no planeswalkers going to be the norm for Universes Beyond, or did they just not fit in 40K and LotR?". Blogatog. Tumblr.
  29. ↑ Mark Rosewater (April 12, 2024). "That has been decided, so I would set your expectations accordingly.". Blogatog. Tumblr.
  30. ↑ a b Jess Lanzillo, Chris Kiritz, Athena Froehlich & Mark Rosewater (August 5, 2023). "Magic: The Gathering 30th Anniversary Panel at GenCon – A Recap of MTG's Past, Present & Future (Video)". Magic: The Gathering. YouTube.
  31. ↑ Wizards of the Coast (April 29, 2024). "Hatsune Miku Comes to Secret Lair". magicthegathering.com. Wizards of the Coast.
  32. ↑ a b Matt Jarvis (October 4, 2022). "Magic: The Gathering is getting Final Fantasy and Assassin’s Creed cards". Dicebreaker.com.
  33. ↑ Magic: the Gathering (October 5, 2022). "We have a sneaking suspicion some of you are very excited by this other news today…". Twitter.
  34. ↑ Hasbro and Marvel Team Up to Bring Popular Marvel Characters and Stories to Magic: The Gathering in Multi-Year, Multi-Set Deal. Businesswire.com (October 23, 2023).
  35. ↑ Wizards of the Coast (April 22, 2024). "Announcing Cowboy Bebop Promo Cards". magicthegathering.com. Wizards of the Coast.

External Links

Secret Lairs
Booster inserts
Commander decks
Beyond boosters
Large sets
Supplemental sets
Related terms
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