Youtooz

Youtooz is a Canadian company founded in 2019 that produces figures, plushies, and other merchandise of all kinds of genres.

Description

Youtooz products are mostly based around YouTubers and other social media influencers. They also sell figures of other aspects of Internet culture, such as memes, and crossovers with established IPs, such as Peanuts, Popeye, and more. They currently have over 500 different products made, and over 250,000 products sold.

Youtooz follows a "1 drop" policy, meaning that figures will never be restocked. This is to create a sense of rarity in the products and to encourage the collection of said products.

Magic: The Gathering

On November 5, 2024, Youtooz launched a licensed Magic: The Gathering collection of figures and plushies.^[1]

Magic figures

The 2025 launch featured three Magic vinyl figures (between 4.8-5.4 inches high), designed to look like they're wielding their brands of magic: Chandra Nalaar, Jace Beleren and Liliana Vess.

Magic plushies

The 2025 launch also featured three Magic plushies, with designs pulled from the Bloomburrow expansion: Mabel, Helga, and Finneas. The 11-inch plushies are made with 100% PP cotton and a mixture of minky, felt, and nylon materials.