Gleemax
| Gleemax | |
|---|---|
|
[[File:{{#setmainimage:Gleemax.jpg}}|250px]] | |
| Details | |
| Race | Elder Brain |
Gleemax is the name for the mythical giant alien brain in a jar that secretly runs Magic: The Gathering R&D. He is said to occupy “The Forbidden Room” in an underground lair below the corporate offices.[1] It is an in-joke among the staff of Wizards of the Coast.[2]
History
Gleemax is said to be first thought of on June 5, 1996, on a Usenet post entitled “WOTC R&D, Is there a brain behind it?”.[1] A user named Jeff Franzmann (a.k.a. “Canticle”) answered the post's question by stating that an alien brain in a jar of formaldehyde was controlling R&D. From there Gleemax became an inside joke of sorts. Mark Rosewater included references to Gleemax in many of his articles published in The Duelist, as well as mentioning Gleemax in a number of his Making Magic articles. Gleemax was the subject of the Ask Wizards question on November 7, 2003.[3][1].
Unhinged
Gleemax was scheduled to appear as a card in Unglued 2, inspired by a card cut from Tempest: Mindslaver (then called Helm of Volrath).[4] Although Unglued 2 was cancelled, Gleemax was given a second chance in Unhinged.[5]
Gleemax.com
Gleemax is also the name of the website launched in June 2007 by Wizards of the Coast. It started as a viral marketing campaign involving plastic brains. Randy Buehler later revealed the website would grow into a social networking site similar to MySpace or Facebook, but specifically for gamers.[6]
On July 28, 2008, it was officially announced that it would be shut down, allegedly so the company could focus on other online projects. Critics think that it was due to a lack of interest from the gamers. Since October 1, 2008, the site redirects to Wizard of the Coast's homepage.[7]
In-game references
- Represented in:
References
- ↑ a b Former Wikipedia entry
- ↑ Mark Rosewater (March 1, 2004). "Time Heals All Wounds". magicthegathering.com. Wizards of the Coast.
- ↑ Mark Rosewater (November 7, 2003). "Ask Wizards". magicthegathering.com. Wizards of the Coast.
- ↑ Mark Rosewater (September 15, 2003). "A Mind Is A Wonderful Thing To Waste". magicthegathering.com. Wizards of the Coast.
- ↑ Mark Rosewater (August 21, 2017). "Get It? Unhinged Edition, Part 2". magicthegathering.com. Wizards of the Coast.
- ↑ Wizards of the Coast press release about Gleemax.com
- ↑ Gleemax.com
External links
- Adrian Sullivan (November 17, 2004). "Gleemax". magicthegathering.com. Wizards of the Coast. — Single-Card Strategies article about Gleemax card.