Marketing card: Difference between revisions

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'''Marketing cards''' or '''ad cards''', not to be confused with [[promotional card]]s,  were added to the contents of a [[booster pack]] from ''[[Tenth Edition]]'' on. This sixteenth card is in the booster packs because the ''[[Magic]]'' Brand team has discovered that for some players the only way to reach them with advertising is through booster packs. The advertisements are about ''Magic''-related things and are meant to educate newer players on the many other aspects of ''Magic''.<ref>[http://markrosewater.tumblr.com/faq Blogatog FAQ]</ref>
'''Marketing cards''' or '''ad cards''', not to be confused with [[promotional card]]s,  were added to the contents of a [[booster pack]] from ''[[Tenth Edition]]'' on. This sixteenth card is in the booster packs because the ''[[Magic]]'' Brand team has discovered that the only way to reach some players with advertising is through booster packs. The advertisements are about ''Magic''-related things and are meant to educate newer players on the many other aspects of ''Magic''.<ref>[http://markrosewater.tumblr.com/faq Blogatog FAQ]</ref>


==Description==
==Description==
The cards exist in the booster packs because marketing pays for them. The Brand Team allows [[R&D]] to place content on one side of the cards, there they place content such as a game concept relevant to the specific set (called "Tips & Tricks", or a [[Rules card]]), links to useful sites, and [[token]]s.<ref>{{DailyRef|tenth-editions-tips-tricks-tokens-2007-06-18|''Tenth Edition'' 's Tips, Tricks, & Tokens|[[Magic Arcana]]|June 18, 2007}}</ref>  Because R&D uses “their side” for several different items, and since all tokens are on that side, not every ad card has a token.  
The cards exist in the booster packs because marketing pays for them. The Brand Team allows [[R&D]] to place content on one side of the cards, e.g. game concept relevant information to the specific set (called "Tips & Tricks", or a [[Rules card]]), links to useful sites, [[Helper card|play aids]] and [[token]]s.<ref>{{DailyRef|tenth-editions-tips-tricks-tokens-2007-06-18|''Tenth Edition'' 's Tips, Tricks, & Tokens|[[Magic Arcana]]|June 18, 2007}}</ref>  Because R&D uses “their side” for several different items, and since all tokens are on that side, not every ad card has a token.  


The quality of marketing cards is slightly less than that of regular cards.<ref>[http://forum.magiclibrarities.net/forum/viewtopic.php?f=4&t=6174&hilit=eventide+token+tips&start=15 Eventide Token and Tips]</ref><ref>{{EzTumblr|http://markrosewater.tumblr.com/post/165760372488/regarding-dfcs-and-limited-non-booster-packs|title=Why not just swap out a single token for a DFC?|September 26, 2017}}</ref>
The quality of marketing cards is slightly less than that of regular cards.<ref>[http://forum.magiclibrarities.net/forum/viewtopic.php?f=4&t=6174&hilit=eventide+token+tips&start=15 Eventide Token and Tips]</ref><ref>{{EzTumblr|http://markrosewater.tumblr.com/post/165760372488/regarding-dfcs-and-limited-non-booster-packs|title=Why not just swap out a single token for a DFC?|September 26, 2017}}</ref>


==Occurrence==
==Occurrence==
While being an approximation, the expected ratio of token cards to other cards is:<ref>{{DailyRef|making-number-ten-2007-07-23|The Making of Number Ten|[[Aaron Forsythe]]|July 23, 2007}}</ref>
While being an approximation, the expected ratio of token cards to other cards used to be:<ref>{{DailyRef|making-number-ten-2007-07-23|The Making of Number Ten|[[Aaron Forsythe]]|July 23, 2007}}</ref>
*1 out of 3 for [[core set]]s.
*1 out of 3 for [[core set]]s.
*2 out of 3 for [[expansion|expert-level sets]].
*2 out of 3 for [[expansion|expert-level sets]].
===Battle for Zendikar onwards===
 
===''Battle for Zendikar'' onwards===
The ratio between token cards and other marketing cards was shifted heavily in favor of tokens in ''[[Battle for Zendikar]]''. The new ratio is "approximately 9:10".
The ratio between token cards and other marketing cards was shifted heavily in favor of tokens in ''[[Battle for Zendikar]]''. The new ratio is "approximately 9:10".
===''Murders at Karlov Manor'' onwards===
The number of ad cards was further reduced with ''[[Murders at Karlov Manor]]'' and the introduction of [[Play Booster]]s.<ref name="Discord Q&A">{{DailyRef|announcements/play-booster-discord-q-and-a|Play Booster Discord Q&A|[[Wizards of the Coast]]|October 20, 2023}}</ref>


==See also==
==See also==
Line 18: Line 22:
==Examples==
==Examples==
<gallery>
<gallery>
File:Marketing card (6).jpg|''[[Magic 2011]]'' card promting the the relase of ''[[The Sorcerer's Apprentice]]''
File:Marketing card (6).jpg|''[[Magic 2011]]'' card promoting the release of ''[[The Sorcerer's Apprentice]]''
File:Marketing card (1).jpg|''[[M15]]'' card promoting ''[[Magic 2015/Duels of the Planeswalkers|Duels of the Planeswalkers]]''
File:Marketing card (1).jpg|''[[M15]]'' card promoting ''[[Magic 2015/Duels of the Planeswalkers|Duels of the Planeswalkers]]''
File:Marketing card (2).jpg|''[[M15]]'' card promoting [[Magicthegathering.com]]
File:Marketing card (2).jpg|''[[M15]]'' card promoting [[Magicthegathering.com]]
File:Marketing card (3).jpg|''[[M15]]'' card pointing to the rules for [[planeswalker]]s
File:Marketing card (3).jpg|''[[M15]]'' card pointing to the rules for [[planeswalker]]s
File:Marketing card (4).jpg|''[[Ixalan]]'' card advertising ''[[Vintage Masters]]''
File:Marketing card (4).jpg|''[[M15]]'' card advertising ''[[Vintage Masters]]''
File:Marketing card (5).jpg|''[[Ixalan]]'' card promoting the [[Pro Tour]]
File:Marketing card (5).jpg|''[[Ixalan]]'' card promoting the [[Pro Tour]]
</gallery>
</gallery>

Latest revision as of 07:45, 21 October 2023

Marketing cards or ad cards, not to be confused with promotional cards, were added to the contents of a booster pack from Tenth Edition on. This sixteenth card is in the booster packs because the Magic Brand team has discovered that the only way to reach some players with advertising is through booster packs. The advertisements are about Magic-related things and are meant to educate newer players on the many other aspects of Magic.[1]

Description

The cards exist in the booster packs because marketing pays for them. The Brand Team allows R&D to place content on one side of the cards, e.g. game concept relevant information to the specific set (called "Tips & Tricks", or a Rules card), links to useful sites, play aids and tokens.[2] Because R&D uses “their side” for several different items, and since all tokens are on that side, not every ad card has a token.

The quality of marketing cards is slightly less than that of regular cards.[3][4]

Occurrence

While being an approximation, the expected ratio of token cards to other cards used to be:[5]

Battle for Zendikar onwards

The ratio between token cards and other marketing cards was shifted heavily in favor of tokens in Battle for Zendikar. The new ratio is "approximately 9:10".

Murders at Karlov Manor onwards

The number of ad cards was further reduced with Murders at Karlov Manor and the introduction of Play Boosters.[6]

See also

Examples

References

  1. ↑ Blogatog FAQ
  2. ↑ Magic Arcana (June 18, 2007). "Tenth Edition 's Tips, Tricks, & Tokens". magicthegathering.com. Wizards of the Coast.
  3. ↑ Eventide Token and Tips
  4. ↑ Mark Rosewater (September 26, 2017). "Why not just swap out a single token for a DFC?". Blogatog. Tumblr.
  5. ↑ Aaron Forsythe (July 23, 2007). "The Making of Number Ten". magicthegathering.com. Wizards of the Coast.
  6. ↑ Wizards of the Coast (October 20, 2023). "Play Booster Discord Q&A". magicthegathering.com. Wizards of the Coast.
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