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'''Gleemax''' is the name for the mythical giant alien brain in a jar that secretly runs [[Magic: The Gathering]] [[Magic R&D|R&D]]. It is an in-joke among the Magic: The Gathering staff of [[Wizards of the Coast]].<ref>{{MTGref|mr113|Time Heals All Wounds|Mark Rosewater|Monday, March 1, 2004}}</ref>
{{Infobox character
|image=Gleemax.jpg
|birthplace=
|lifetime=
|race=[[Elder]] Brain
|sources=
}}
'''Gleemax''' is the name for the mythical giant alien brain in a jar that secretly runs ''[[Magic: The Gathering]]'' [[R&D]]. He is said to occupy “The Forbidden Room” in an underground lair below the corporate offices.<ref name="Wikipedia">[[Wikipedia:Gleemax#note-Time Heals All Wounds|Former Wikipedia entry]]</ref> It is an in-joke among the staff of [[Wizards of the Coast]].<ref>{{DailyRef|making-magic/time-heals-all-wounds-2004-03-01|Time Heals All Wounds|[[Mark Rosewater]]|March 1, 2004}}</ref>  


==Cards==
==History==
The card <c>Gleemax</c>, which inspired <c>Mindslaver</c>,<ref>{{MTGref|mr89|A Mind Is A Wonderful Thing To Waste|Mark Rosewater|Monday, September 15, 2003}}</ref> was printed in [[Unhinged]].
Gleemax is said to be first thought of on June 5, [[1996]], on a Usenet post entitled “WOTC R&D, Is there a brain behind it?”.<ref name="Wikipedia"/> A user named Jeff Franzmann (a.k.a. “Canticle”) answered the post's question by stating that an alien brain in a jar of formaldehyde was controlling R&D. From there Gleemax became an inside joke of sorts. [[Mark Rosewater]] included references to Gleemax in many of his articles published in ''[[The Duelist]]'', as well as mentioning Gleemax in a number of his [[Making Magic]] articles. Gleemax was the subject of the [[Ask Wizards]] question on November 7, [[2003]].<ref>{{DailyRef|ask-wizards-november-2003-2003-11-03|Ask Wizards|[[Mark Rosewater]]|November 7, 2003}}</ref><ref>[http://www.wizards.com/default.asp?x=mtgcom/askwizards/1103]</ref>.


==Gleemax.com==
===''Unhinged''===
Gleemax is also the name of the website launched in June 2007 by [[Wizards of the Coast]]. It started as a viral marketing campaign involving plastic brains. [[Randy Buehler]] later revealed the website would grow into a social networking site similar to MySpace or Facebook, but specifically for gamers.
Gleemax was scheduled to appear as a card in ''[[Unglued 2: The Obligatory Sequel|Unglued 2]]'', inspired by a card cut from ''Tempest'': <c>Mindslaver</c> (then called Helm of [[Volrath]]).<ref>{{DailyRef|making-magic/mind-wonderful-thing-waste-2003-09-15|A Mind Is A Wonderful Thing To Waste|[[Mark Rosewater]]|September 15, 2003}}</ref> Although ''Unglued 2'' was cancelled, Gleemax was given a second chance in ''[[Unhinged]]''.<ref name="Get it 2">{{DailyRef|making-magic/get-it-unhinged-edition-part-2-2017-08-21|Get It? ''Unhinged'' Edition, Part 2|[[Mark Rosewater]]|August 21, 2017}}</ref>


However on July 28 2008, it was officially announced that it would be shut down allegedly so the company could focus on other online projects, although critics consider that it was due to lack of interest from the gamers, which it failed to enthrall. Since October 1 2008 it redirects to Wizard of the Coast's homepage.
===Gleemax.com===
Gleemax is also the name of the website launched in June [[2007]] by [[Wizards of the Coast]]. It started as a viral marketing campaign involving plastic brains. [[Randy Buehler]] later revealed the website would grow into a social networking site similar to MySpace or Facebook, but specifically for gamers.<ref>[http://ww2.wizards.com/Company/Press/?doc=20070611 Wizards of the Coast press release about Gleemax.com]</ref>


==Trivia==
On July 28, 2008, it was officially announced that it would be shut down, allegedly so the company could focus on other online projects. Critics think that it was due to a lack of interest from the gamers. Since October 1, 2008, the site redirects to Wizard of the Coast's homepage.<ref>[http://www.gleemax.com/ Gleemax.com]</ref>
Gleemax was the subject of the [[magicthegathering.com#Ask_Wizards|Ask Wizards]] [http://www.wizards.com/default.asp?x=mtgcom/askwizards/1103 question on November 11, 2003].
 
==In-game references==
{{in-game
|cards=
*{{card|Gleemax|Unhinged}}
}}


==References==
==References==
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==External links==
==External links==
*[http://www.gleemax.com/ Gleemax.com]
*{{DailyRef|gleemax-2004-11-17|Gleemax|[[Adrian Sullivan]]|November 17, 2004}} {{-}} Single-Card Strategies article about Gleemax card.
*[http://ww2.wizards.com/Company/Press/?doc=20070611 Wizards of the Coast press release about Gleemax.com]
 
*{{MTGref|as41|Gleemax|Adrian Sullivan|Wednesday, November 17, 2004}} {{-}} Single-Card Strategies article about Gleemax card.
{{Websites}}
*[http://zsasz.com/gleemax/index.php?title=Main_Page GleeWiki]
[[Category:Cards]]
[[Category:Magic websites]][[Category:Cards]]

Latest revision as of 16:56, 24 February 2023

Gleemax
[[File:{{#setmainimage:Gleemax.jpg}}|250px]]
Details
Race Elder Brain

Gleemax is the name for the mythical giant alien brain in a jar that secretly runs Magic: The Gathering R&D. He is said to occupy “The Forbidden Room” in an underground lair below the corporate offices.[1] It is an in-joke among the staff of Wizards of the Coast.[2]

History

Gleemax is said to be first thought of on June 5, 1996, on a Usenet post entitled “WOTC R&D, Is there a brain behind it?”.[1] A user named Jeff Franzmann (a.k.a. “Canticle”) answered the post's question by stating that an alien brain in a jar of formaldehyde was controlling R&D. From there Gleemax became an inside joke of sorts. Mark Rosewater included references to Gleemax in many of his articles published in The Duelist, as well as mentioning Gleemax in a number of his Making Magic articles. Gleemax was the subject of the Ask Wizards question on November 7, 2003.[3][4].

Unhinged

Gleemax was scheduled to appear as a card in Unglued 2, inspired by a card cut from Tempest: Mindslaver (then called Helm of Volrath).[5] Although Unglued 2 was cancelled, Gleemax was given a second chance in Unhinged.[6]

Gleemax.com

Gleemax is also the name of the website launched in June 2007 by Wizards of the Coast. It started as a viral marketing campaign involving plastic brains. Randy Buehler later revealed the website would grow into a social networking site similar to MySpace or Facebook, but specifically for gamers.[7]

On July 28, 2008, it was officially announced that it would be shut down, allegedly so the company could focus on other online projects. Critics think that it was due to a lack of interest from the gamers. Since October 1, 2008, the site redirects to Wizard of the Coast's homepage.[8]

In-game references

Represented in:

References

External links