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'''Gleemax''' is the name for the mythical giant alien brain in a jar that secretly runs [[Magic: The Gathering]] [[Magic R&D|R&D]]. It is an in-joke among the Magic: The Gathering staff of [[Wizards of the Coast]].<ref>{{MTGref|mr113|Time Heals All Wounds|Mark Rosewater|Monday, March 1, 2004}}</ref>
{{Infobox character
|image=Gleemax.jpg
|birthplace=
|lifetime=
|race=[[Elder]] Brain
|sources=
}}
'''Gleemax''' is the name for the mythical giant alien brain in a jar that secretly runs ''[[Magic: The Gathering]]'' [[R&D]]. He is said to occupy “The Forbidden Room” in an underground lair below the corporate offices.<ref name="Wikipedia">[[Wikipedia:Gleemax#note-Time Heals All Wounds|Former Wikipedia entry]]</ref> It is an in-joke among the staff of [[Wizards of the Coast]].<ref>{{DailyRef|making-magic/time-heals-all-wounds-2004-03-01|Time Heals All Wounds|[[Mark Rosewater]]|March 1, 2004}}</ref>  


==Cards==
==History==
The card <c>Gleemax</c>, which inspired <c>Mindslaver</c>,<ref>{{MTGref|mr89|A Mind Is A Wonderful Thing To Waste|Mark Rosewater|Monday, September 15, 2003}}</ref>, was printed in [[Unhinged]], and became available on [[Magic: The Gathering Online]], in June 2007.
Gleemax is said to be first thought of on June 5, [[1996]], on a Usenet post entitled “WOTC R&D, Is there a brain behind it?”.<ref name="Wikipedia"/> A user named Jeff Franzmann (a.k.a. “Canticle”) answered the post's question by stating that an alien brain in a jar of formaldehyde was controlling R&D. From there Gleemax became an inside joke of sorts. [[Mark Rosewater]] included references to Gleemax in many of his articles published in ''[[The Duelist]]'', as well as mentioning Gleemax in a number of his [[Making Magic]] articles. Gleemax was the subject of the [[Ask Wizards]] question on November 7, [[2003]].<ref>{{DailyRef|ask-wizards-november-2003-2003-11-03|Ask Wizards|[[Mark Rosewater]]|November 7, 2003}}</ref><ref>[http://www.wizards.com/default.asp?x=mtgcom/askwizards/1103]</ref>.


==Gleemax.com==
===''Unhinged''===
Gleemax is also the name of the website launched in June 2007 by [[Wizards of the Coast]]. It started as a viral marketing campaign involving plastic brains. [[Randy Buehler]] later revealed the website will grow into a social networking site similar to MySpace or Facebook, but specifically for gamers.
Gleemax was scheduled to appear as a card in ''[[Unglued 2: The Obligatory Sequel|Unglued 2]]'', inspired by a card cut from ''Tempest'': <c>Mindslaver</c> (then called Helm of [[Volrath]]).<ref>{{DailyRef|making-magic/mind-wonderful-thing-waste-2003-09-15|A Mind Is A Wonderful Thing To Waste|[[Mark Rosewater]]|September 15, 2003}}</ref> Although ''Unglued 2'' was cancelled, Gleemax was given a second chance in ''[[Unhinged]]''.<ref name="Get it 2">{{DailyRef|making-magic/get-it-unhinged-edition-part-2-2017-08-21|Get It? ''Unhinged'' Edition, Part 2|[[Mark Rosewater]]|August 21, 2017}}</ref>


==Trivia==
===Gleemax.com===
Gleemax was the subject of the [[magicthegathering.com#Ask_Wizards|Ask Wizards]] [http://www.wizards.com/default.asp?x=mtgcom/askwizards/1103 question on November 11, 2003].
Gleemax is also the name of the website launched in June [[2007]] by [[Wizards of the Coast]]. It started as a viral marketing campaign involving plastic brains. [[Randy Buehler]] later revealed the website would grow into a social networking site similar to MySpace or Facebook, but specifically for gamers.<ref>[http://ww2.wizards.com/Company/Press/?doc=20070611 Wizards of the Coast press release about Gleemax.com]</ref>
 
On July 28, 2008, it was officially announced that it would be shut down, allegedly so the company could focus on other online projects. Critics think that it was due to a lack of interest from the gamers. Since October 1, 2008, the site redirects to Wizard of the Coast's homepage.<ref>[http://www.gleemax.com/ Gleemax.com]</ref>
 
==In-game references==
{{in-game
|cards=
*{{card|Gleemax|Unhinged}}
}}


==References==
==References==
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==External links==
==External links==
*[http://www.gleemax.com/ Gleemax.com]
*{{DailyRef|gleemax-2004-11-17|Gleemax|[[Adrian Sullivan]]|November 17, 2004}} {{-}} Single-Card Strategies article about Gleemax card.
*[http://ww2.wizards.com/Company/Press/?doc=20070611 Wizards of the Coast press release about Gleemax.com]
*{{MTGref|as41|Gleemax|Adrian Sullivan|Wednesday, November 17, 2004}} {{-}} Single-Card Strategies article about Gleemax card.
*[http://zsasz.com/gleemax/index.php?title=Main_Page GleeWiki]


[[Category:Magic sites]][[Category:Cards]]
{{Websites}}
[[Category:Cards]]

Latest revision as of 16:56, 24 February 2023

Gleemax
[[File:{{#setmainimage:Gleemax.jpg}}|250px]]
Details
Race Elder Brain

Gleemax is the name for the mythical giant alien brain in a jar that secretly runs Magic: The Gathering R&D. He is said to occupy “The Forbidden Room” in an underground lair below the corporate offices.[1] It is an in-joke among the staff of Wizards of the Coast.[2]

History

Gleemax is said to be first thought of on June 5, 1996, on a Usenet post entitled “WOTC R&D, Is there a brain behind it?”.[1] A user named Jeff Franzmann (a.k.a. “Canticle”) answered the post's question by stating that an alien brain in a jar of formaldehyde was controlling R&D. From there Gleemax became an inside joke of sorts. Mark Rosewater included references to Gleemax in many of his articles published in The Duelist, as well as mentioning Gleemax in a number of his Making Magic articles. Gleemax was the subject of the Ask Wizards question on November 7, 2003.[3][4].

Unhinged

Gleemax was scheduled to appear as a card in Unglued 2, inspired by a card cut from Tempest: Mindslaver (then called Helm of Volrath).[5] Although Unglued 2 was cancelled, Gleemax was given a second chance in Unhinged.[6]

Gleemax.com

Gleemax is also the name of the website launched in June 2007 by Wizards of the Coast. It started as a viral marketing campaign involving plastic brains. Randy Buehler later revealed the website would grow into a social networking site similar to MySpace or Facebook, but specifically for gamers.[7]

On July 28, 2008, it was officially announced that it would be shut down, allegedly so the company could focus on other online projects. Critics think that it was due to a lack of interest from the gamers. Since October 1, 2008, the site redirects to Wizard of the Coast's homepage.[8]

In-game references

Represented in:

References

External links