LGS
In the context of Magic: The Gathering, LGS refers to a local game store.[1] Local game shops sell Magic and other TCGs, and may for example also have miniatures, D&D and comics.
WPN supported activities
Local game shops can be the venue for the lower levels of Organized Play, supported by the Wizards Play Network (WPN). Prereleases provide a casual play atmosphere and an enjoyable atmosphere to get a preview of new cards. Friday Night Magic (FNM) enables players to compete for special foil DCI cards and other prizes. These tournaments are mostly for amateurs and are a good place to start your Magic-playing career, but are only available at stores and clubs with Wizards of the Coast Premiere status.
In-store play program
In 2017, a new in-store play program was set up under guidance of Chris Tulach.[2][3] This program differentiates local players as follows:[4]
- New Player: No knowledge of how to play Magic.
- Interested Player: Basic understanding of Magic, ready to learn more about strategy and game play.
- Engaged Player: Competence in Magic game play, eager to invest in the game on a regular basis.
- Super Fan: Dedicated to Magic for the long-term. Later renamed Enfranchised Player.[5]
Ideal event path
| Event | Primary audience | Secondary audience | When |
|---|---|---|---|
| Magic Open House | New | Interested, Engaged | Saturday prior to each set's prerelease. |
| Magic League | Interested | New, Engaged | Four successive weeks, starting the Monday after each set's release. |
| Friday Night Magic | Interested, Engaged | New | Weekly on Fridays. |
| Prerelease | Interested, Engaged | New | Weekend before release |
| Draft Weekend | Engaged | Interested | Weekend after release |
| Standard Showdown | Engaged | Interested | Eight consecutive weekends after release |
| Store Championship | Engaged | Eight weeks after release |
Product path
With the expanded product mix that was introduced with Throne of Eldraine — Collector Boosters, Theme Boosters, and Brawl Decks especially — the ideal product path became less about player's experience level and more about the kind of experience the player wanted.[6] This aspect was further strengthened with the introduction of the Arena Starter Kit en the Welcome Booster with Core Set 2021.[7]
Gallery
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Product path new players 2017
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Product path interested players 2017
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Product path engaged players 2017
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Product path super fan 2017
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Product path 2019
References
- ↑ Maria Bartholdi (May 23, 2017). "What's In Store? Owning Your Own LGS". magicthegathering.com. Wizards of the Coast.
- ↑ Chris Tulach (July 16, 2017). "In-Store Play Evolves". magicthegathering.com. Wizards of the Coast.
- ↑ Blake Rasmussen (July 17, 2017). "The July 17, 2017 Update". magicthegathering.com. Wizards of the Coast.
- ↑ Wizards of the Coast (April 12, 2017). "The Ideal Event Path". Wizards Play Network
- ↑ WPN (May 24, 2021). "How to Sell Each Type of Magic Booster". Wizards Play Network.
- ↑ WPN (September 16, 2019). "Magic's New Product Path, From Planeswalker Decks to Collector Boosters". Wizards Play Network.
- ↑ WPN (June 10, 2020). "The Reimagined New Player Experience, From Start To Finish". Wizards Play Network.