Alison Lührs

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Alison Lührs is a former Creative Lead of Worldbuilding at Wizards of the Coast.[1] She is also a creative writer that has contributed to Magic Story.

Luhrs started at Wizards in June 2014 as an Associate Community Manager for Magic. In this role, she managed all major social media channels.[2] From 2016 to 2018, she was part of R&D as Game Designer, primarily doing narrative design. As of November 2018, she moved over permanently to the Wizards of the Coast Digital Publishing team as a Narrative Designer.[3] She was promoted to a Senior role in that capacity in 2019, being the centralized lead resource for Narrative across WotC's Digital Publishing and Licensing. Since 2020, she was the Creative Lead of Worldbuilding across the many IPs of Wizards of the Coast. She left the company after nine years at the end of September 2022,[4] but she continues to contribute work to the Magic storyline.

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