Gleemax
Gleemax is the name for the mythical giant alien brain in a jar that secretly runs Magic: The Gathering R&D.
Cards
Gleemax inspired Mindslaver.
The card Gleemax was printed in Unhinged.
In June 2007, Gleemax became available on Magic: The Gathering Online.
Gleemax.com
Gleemax is also the name of the website launched in June 2007 by Wizards of the Coast. It started as a viral marketing campaign involving plastic brains. Randy Buehler later revealed the website will grow into a social networking site similar to MySpace or Facebook, but specifically for gamers.
Trivia
Gleemax was the subject of the Ask Wizards [question on November 11, 2003 http://www.wizards.com/default.asp?x=mtgcom/askwizards/1103].
References
- Mark Rosewater's A Mind is a Terrible Thing to Waste
- Wizards of the Coast press release about Gleemax.com
- Mark Rosewater's Time Heals All Wounds article