Hasbro: Difference between revisions
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'''Hasbro Inc'''. (formerly '''Hassenfeld Brothers''') is an [[Wikipedia:Hasbro|American multinational toy and board game company]]. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island. | '''Hasbro Inc'''. (formerly '''Hassenfeld Brothers''') is an [[Wikipedia:Hasbro|American multinational toy and board game company]]. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island. | ||
==Connection to ''Magic: the Gathering''== | ==Connection to ''Magic: the Gathering''== | ||
[[File:Free the Wizards 2.jpg|right|thumb]] | |||
The game and toy giant bought [[Wizards of the Coast]] in September 1999, for about US$325 million.<ref>{{WebRef|url=http://theminiaturespage.com/news/unkSep99v1/|title=Hasbro To Acquire Wizards Of The Coast, Inc.|date=September 9, 1999|publisher=TMP}}</ref> Wizards of the Coast was a subsidiary of Hasbro for 22 years and ''[[Magic: The Gathering]]'' became Hasbro's top-selling brand. In February 2021, Wizards of the Coast was reformed into one of three new divisions of Hasbro.<ref>{{WebRef|url=https://www.hipstersofthecoast.com/2021/02/wizards-of-the-coast-is-now-a-division-of-hasbro-will-lead-digital-licensing-initiatives/|title=Wizards of the Coast is Now a Division of Hasbro, Will Lead Digital Licensing Initiatives|author=David McCoy|date=February 25, 2021|publisher=[[Hipsters of the Coast]]}}</ref> | The game and toy giant bought [[Wizards of the Coast]] in September 1999, for about US$325 million.<ref>{{WebRef|url=http://theminiaturespage.com/news/unkSep99v1/|title=Hasbro To Acquire Wizards Of The Coast, Inc.|date=September 9, 1999|publisher=TMP}}</ref> Wizards of the Coast was a subsidiary of Hasbro for 22 years and ''[[Magic: The Gathering]]'' became Hasbro's top-selling brand. In February 2021, Wizards of the Coast was reformed into one of three new divisions of Hasbro.<ref>{{WebRef|url=https://www.hipstersofthecoast.com/2021/02/wizards-of-the-coast-is-now-a-division-of-hasbro-will-lead-digital-licensing-initiatives/|title=Wizards of the Coast is Now a Division of Hasbro, Will Lead Digital Licensing Initiatives|author=David McCoy|date=February 25, 2021|publisher=[[Hipsters of the Coast]]}}</ref> | ||
In January | In January 2022, Hasbro named Wizards COO [[Chris Cocks]] as its new CEO. He succeeded Hasbro's longtime CEO Brian Goldner, who died in October 2021.<ref>{{TwitterRef|HipstersMTG|1478835851312484355|author=[[Hipsters of the Coast]]|title=Hasbro has named Chris Cocks as its new CEO|date=January 5, 2022}}</ref> | ||
In February 2022, Alta Fox, a significant shareholder of Hasbro, urged the company to split off Wizards of the Coast to the benefit of both entities. They nominated five candidates, a.o. [[Jon Finkel]], to the Board of Directors.<ref>[https://freethewizards.com/ Free The Wizards]</ref><ref>{{TwitterRef|CedricEPhilips| | In February 2022, Alta Fox, a significant shareholder of Hasbro, urged the company to split off Wizards of the Coast to the benefit of both entities. They nominated five candidates, a.o. [[Jon Finkel]], to the Board of Directors.<ref>[https://freethewizards.com/ Free The Wizards]</ref><ref>{{TwitterRef|CedricEPhilips|1494345312076320770|author=[[Cedric Phillips]]|title=Are you confused by the whole Free The Wizards thing today?|date=February 17, 2022}}</ref> In April 2022, Hasbro rejected both the proposal and the nominees.<ref>{{WebRef|url=https://www.wargamer.com/dnd/hasbro-wizards-of-the-coast-spin-off|title=Hasbro refuses to spin-off D&D publisher Wizards of the Coast|author=Mollie Russell|date=April 5, 2022|publisher=Wargamer.com}}</ref><ref>{{WebRef|url=https://investor.hasbro.com/news-releases/news-release-details/hasbro-board-directors-issues-letter-shareholders|title=Hasbro Board of Directors Issues Letter to Shareholders|author=Hasbro|date=April 25, 2022|publisher=Hasbro.com}}</ref> | ||
On November 14, 2022, a Bank of America analyst said that Hasbro was “destroying the long-term value” of ''Magic: The Gathering'' by overprinting cards. The dire warning was accompanied by a double downgrade of Hasbro stock — from “buy” to “underperform” — as its valuation fell more than 5% before trading began on Monday. The analyst also called out the ''Magic'' ''[[30th Anniversary Edition]]'' as particularly egregious.<ref>{{WebRef|url=https://www.investing.com/news/stock-market-news/magic-the-gathering-analysis-prompts-bofa-to-double-downgrade-hasbro-432SI-2943159|title='Magic: The Gathering' analysis prompts BofA to double downgrade Hasbro|author=Senad Karaahmetovic |date=November 14, 2022|publisher=Coolstuffinc.com}}</ref><ref>{{WebRef|url=https://www.polygon.com/23458064/magic-the-gathering-overprinting-hasbro-stock-downgrade|title=Hasbro’s squeezing Magic: The Gathering players for too much money, big bank warns|author=Charlie Hall|date=November 14, 2022|publisher=Polygon.com}}</ref> | |||
In 2023, Hasbro celebrated its 100-year anniversary with a limited edition ''Monopoly'' set. The custom illustrated game board commemorated the anniversary by highlighting 90 of Hasbro's most acclaimed brands including ''[[Transformers]]'', ''Peppa Pig'', ''[[My Little Pony]]'', ''[[nerf|NERF]]'' and ''Magic: The Gathering''. | |||
That same year, Chris Cocks announced layoffs for 1,100 workers, cuts which came in addition to the roughly 800 jobs eliminated earlier that year. Cocks said the decision to reduce Hasbro’s workforce was made in light of market headwinds proving to be “stronger and more persistent than planned.”<ref>{{WebRef|url=https://edition.cnn.com/2023/12/11/business/hasbro-layoffs/index.html|title=Hasbro laying off 1,100 employees|author= Samantha Delouya|date=December 11, 2023|publisher=CNN.com}}</ref> Although Wizards of the Coast itself had had a very successful year 2023, it appeared to be the only department at Hasbro that was doing well and employees of Wizards were not spared.<ref>{{WebRef|url=https://www.geekwire.com/2023/new-round-of-layoffs-at-hasbro-impacts-wizards-of-the-coast-read-ceos-memo-to-staff/|title=New round of layoffs at Hasbro impacts Wizards of the Coast — read CEO’s memo to staff|author=Thomas Wilde|date=December 12, 2023|publisher=Geekwire.com}}</ref> | |||
[[File:Hasbro Monopoly 1.jpg|thumb|right|200px|Hasbro Monopoly with [[planeswalker symbol]] playing piece]] | |||
[[File:Hasbro Monopoly 2.jpg|thumb|right|200px|Hasbro Monopoly with [[Jace Beleren]] in Green]] | |||
==Theme park== | ==Theme park== | ||
In December | In December 2018, Hasbro announced plans for its first indoor water park and family resort, themed around some of its biggest toy and game franchises. The holiday destination was set to include themed hotel rooms, entertainment, and food and drink, as well as installations and experiences inspired by ''Magic: The Gathering'', ''Monopoly'', ''Hungry Hungry Hippos'', ''My Little Pony'', ''Mr. Potato Head'', ''Candy Land'' and ''Nerf''.<ref>[https://www.tabletopgaming.co.uk/board-games/news/hasbro-is-opening-a-water-park-and-holiday-resort-with-magic-the Hasbro is opening a water park and holiday resort with Magic: The Gathering and Monopoly themed attractions]</ref> These plans were not realized. | ||
==Hasbro Pulse== | ==Hasbro Pulse== | ||
'''Hasbro Pulse''' is the current official Hasbro web store for the United States, United Kingdom, and Canada (excluding Quebec). Aimed specifically at adult fans, Pulse's product selection consists mostly of collector-focused toylines. The Hasbro Pulse name was originally used for the company's collector-focused news website | '''Hasbro Pulse''' is the current official Hasbro web store for the United States, United Kingdom, and Canada (excluding Quebec). Aimed specifically at adult fans, Pulse's product selection consists mostly of collector-focused toylines. The Hasbro Pulse name was originally used for the company's collector-focused news website but was relaunched as its new web store in February 2019. | ||
==Hasbro Entertainment== | |||
After the release of the 2023 ''[[Wikipedia:Dungeons & Dragons: Honor Among Thieves|Dungeons & Dragons: Honor Among Thieves]]'' movie, Hasbro sold [[Wikipedia:Entertainment One|eOne]] and launched a new division called Hasbro Entertainment, which unified the company’s film, television, animation, and digital media businesses.<ref>{{WebRef|url=https://variety.com/2023/biz/news/hasbro-entertainment-eone-olivier-dumont-zev-foreman-gabriel-marano-1235698163/|title=Hasbro Launches Entertainment Division Led by eOne Executives Olivier Dumont, Zev Foreman, Gabriel Marano|author=Joe Otterson|date=August 16, 2023|publisher=Variety.com}}</ref> | |||
==See also== | ==See also== | ||
* ''[[Ponies: The Galloping]]'' | *[[Deborah Thomas]] | ||
* [[HASCON]] | *''[[Dungeons & Dragons]]'' | ||
* [[Hasbro PulseCon]] | *''[[Ponies: The Galloping]]'' | ||
*[[HASCON]] | |||
*[[Hasbro PulseCon]] | |||
*[[Nerf]] | |||
==References== | ==References== | ||
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[[Category:Companies]] | [[Category:Companies]] | ||
[[Category:Hasbro]] | |||
Latest revision as of 09:33, 13 May 2024
Hasbro Inc. (formerly Hassenfeld Brothers) is an American multinational toy and board game company. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island.
Connection to Magic: the Gathering
The game and toy giant bought Wizards of the Coast in September 1999, for about US$325 million.[1] Wizards of the Coast was a subsidiary of Hasbro for 22 years and Magic: The Gathering became Hasbro's top-selling brand. In February 2021, Wizards of the Coast was reformed into one of three new divisions of Hasbro.[2]
In January 2022, Hasbro named Wizards COO Chris Cocks as its new CEO. He succeeded Hasbro's longtime CEO Brian Goldner, who died in October 2021.[3]
In February 2022, Alta Fox, a significant shareholder of Hasbro, urged the company to split off Wizards of the Coast to the benefit of both entities. They nominated five candidates, a.o. Jon Finkel, to the Board of Directors.[4][5] In April 2022, Hasbro rejected both the proposal and the nominees.[6][7]
On November 14, 2022, a Bank of America analyst said that Hasbro was “destroying the long-term value” of Magic: The Gathering by overprinting cards. The dire warning was accompanied by a double downgrade of Hasbro stock — from “buy” to “underperform” — as its valuation fell more than 5% before trading began on Monday. The analyst also called out the Magic 30th Anniversary Edition as particularly egregious.[8][9]
In 2023, Hasbro celebrated its 100-year anniversary with a limited edition Monopoly set. The custom illustrated game board commemorated the anniversary by highlighting 90 of Hasbro's most acclaimed brands including Transformers, Peppa Pig, My Little Pony, NERF and Magic: The Gathering.
That same year, Chris Cocks announced layoffs for 1,100 workers, cuts which came in addition to the roughly 800 jobs eliminated earlier that year. Cocks said the decision to reduce Hasbro’s workforce was made in light of market headwinds proving to be “stronger and more persistent than planned.”[10] Although Wizards of the Coast itself had had a very successful year 2023, it appeared to be the only department at Hasbro that was doing well and employees of Wizards were not spared.[11]
Theme park
In December 2018, Hasbro announced plans for its first indoor water park and family resort, themed around some of its biggest toy and game franchises. The holiday destination was set to include themed hotel rooms, entertainment, and food and drink, as well as installations and experiences inspired by Magic: The Gathering, Monopoly, Hungry Hungry Hippos, My Little Pony, Mr. Potato Head, Candy Land and Nerf.[12] These plans were not realized.
Hasbro Pulse
Hasbro Pulse is the current official Hasbro web store for the United States, United Kingdom, and Canada (excluding Quebec). Aimed specifically at adult fans, Pulse's product selection consists mostly of collector-focused toylines. The Hasbro Pulse name was originally used for the company's collector-focused news website but was relaunched as its new web store in February 2019.
Hasbro Entertainment
After the release of the 2023 Dungeons & Dragons: Honor Among Thieves movie, Hasbro sold eOne and launched a new division called Hasbro Entertainment, which unified the company’s film, television, animation, and digital media businesses.[13]
See also
References
- ↑ Hasbro To Acquire Wizards Of The Coast, Inc.. TMP (September 9, 1999).
- ↑ David McCoy (February 25, 2021). "Wizards of the Coast is Now a Division of Hasbro, Will Lead Digital Licensing Initiatives". Hipsters of the Coast.
- ↑ Hipsters of the Coast (January 5, 2022). "Hasbro has named Chris Cocks as its new CEO". Twitter.
- ↑ Free The Wizards
- ↑ Cedric Phillips (February 17, 2022). "Are you confused by the whole Free The Wizards thing today?". Twitter.
- ↑ Mollie Russell (April 5, 2022). "Hasbro refuses to spin-off D&D publisher Wizards of the Coast". Wargamer.com.
- ↑ Hasbro (April 25, 2022). "Hasbro Board of Directors Issues Letter to Shareholders". Hasbro.com.
- ↑ Senad Karaahmetovic (November 14, 2022). "'Magic: The Gathering' analysis prompts BofA to double downgrade Hasbro". Coolstuffinc.com.
- ↑ Charlie Hall (November 14, 2022). "Hasbro’s squeezing Magic: The Gathering players for too much money, big bank warns". Polygon.com.
- ↑ Samantha Delouya (December 11, 2023). "Hasbro laying off 1,100 employees". CNN.com.
- ↑ Thomas Wilde (December 12, 2023). "New round of layoffs at Hasbro impacts Wizards of the Coast — read CEO’s memo to staff". Geekwire.com.
- ↑ Hasbro is opening a water park and holiday resort with Magic: The Gathering and Monopoly themed attractions
- ↑ Joe Otterson (August 16, 2023). "Hasbro Launches Entertainment Division Led by eOne Executives Olivier Dumont, Zev Foreman, Gabriel Marano". Variety.com.