You Make the Card
You Make the Card is an event held on magicthegathering.com where the audience is given the opportunity to design a card through multiple votes and submissions of ideas.
The first You Make the Card event resulted in the creation of Forgotten Ancient. It began on January 16, 2002 and required 24 steps of audience participation before its completion on December 6, 2002 and its inclusion in the Scourge expansion. It began as a very open vote for color and card type. The articles for the first You Make the Card can be found here.
The second You Make the Card event resulted in Crucible of Worlds. It began on January 31, 2003 and required 14 steps of audience participation before its completion on November 18, 2003 and its inclusion in the Fifth Dawn expansion. It began similar to the first You Make the Card event with the choice of color (except for green) or artifact. The articles for the second You Make the Card can be found here.
The third You Make the Card event resulted in Vanish Into Memory. It began on January 25, 2005 and required 9 steps of audience participation before its completion on January 25, 2006 and its inclusion in the Coldsnap expansion. This time the process began with the selection of a piece of artwork created by the audience for a more "top-down" approach to card design. The articles for the third You Make the Card can be found here.